![]() The brand was bought in 2012 by the Accell Group, one of the biggest electric bike manufacturers and brand owners in Europe. Kidger says ebikes provide an opportunity for Raleigh to expand: “We’ve identified that as a real growth area for the business, and we’ve pivoted Raleigh into that emerging market,” says Kidger. Kidger hopes the Chopper will appeal to people’s hearts and minds. “Electric bikes are the single biggest benefit to a lot of the challenges the UK faces at the moment, in terms of congestion charges, and net zero and sustainability targets that have come in,” he says. In turn, Raleigh’s electric bikes provide practical solutions to facilitate this move to more frequent cycling, and Kidger suggests they could help people take kids to school, replace a second car and help with wider issues. Kidger says this is where releasing heritage models joins up with the more modern side of Raleigh’s business: electric bikes.īy pulling on the hearts and minds of people in evoking the heritage of the brand through bikes such as the Chopper, Kidger hopes Raleigh will convince people to cycle more. Kidger says the Raleigh Chopper created a “movement” in the 1970s, with the bike encapsulating a sense of joy, freedom and fun.ĭesigning a new Chopper, which so closely resembles Choppers of old, is a way for Raleigh to help people rediscover what Kidger calls the “contagious joy of cycling”. It will be available to purchase online from Raleigh on Tuesday, June 20, at 12pm, at an RRP of £950.Ī range of compatible spares will be available, with most being back compatible with the different Chopper models.Lee Kidger says Raleigh wants people to rediscover the “contagious joy of cycling”. The limited edition Chopper will be launched in the two original colours – Infrared and Ultraviolet, although quantity hasn’t been confirmed. Read more: Introducing TIC CC, performance cycle clothing with sustainability at its heart A legacy to be admired, protected, and never forgotten.” “The Chopper is still seen by the Raleigh team as the jewel in the brand’s crown. ![]() “This new model is as close as we could get to the original Mk2 released in 1972, while still meeting today’s required standards. Selling millions of units worldwide during the 70’s the Chopper cemented its place in British culture and to this day evokes a feeling of nostalgia for the era. Lee Kidger, managing director at Raleigh, said: “The Raleigh Chopper is the most iconic bike Raleigh has ever made, arguably the most iconic bike in British history. This includes the decals, the CNC head tube, working sprung one piece saddle, one-piece handlebar and stem, as well as the UK-made working 3 speed shifter unit. ![]() The brand says that the designers spent many hours “agonising over the details that make this new bike special”. The Chopper went through a similar detailed process, with 3D modelling of original MK2 bikes to produce CAD designs for the new frame. Raleigh is no stranger to a heritage remake with the Super Tuff Burner and the TI-Raleigh seeing retro editions in recent years. Those familiar with the model will still find the one-piece saddle, mid-frame gear shifter, and sissy bar which has been slightly lowered. Though bringing the bike into 2023 has legally required a few minor tweaks, the new Chopper is as close to the original as possible. With original MK2 Choppers still selling for a pretty penny at auctions today, Raleigh brand fans have been demanding a new Chopper from the Nottinghamshire-based bicycle company for decades.Īfter four years of research and product development, Raleigh is ready to launch the remake of the 1970s icon. British bicycle brand Raleigh has announced the relaunch of the Chopper. ![]()
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